Warner Music Group – Chocolate City Music Deal
Warner Music group has set forth a partnership deal with Nigeria’s leading label Chocolate City Music.
The alliance between these two (2) companies aims at suitably promoting, mainly acts signed to the label and their works.
These include distribution, as well as other artiste services with ADA Worldwide.
Chocolate City Music boasts of a number of high-rated musicians on the continent. These include Femi Kuti, M.I, Dice Ailes, Nosa, ClassiQ, and many others.
The record label, despite the partnership will continue to be led by its co-Founders Audu Maikori, Paul Okeugo, Jude Abaga, and Aibee Abidoye.
The Chocolate City team will continue to develop young talents from, across the sub-Saharan Africa region including a strategic, reciprocal marketing agreement with WMG South Africa.
“At Chocolate City, we have always been passionate about discovering and developing the best talent across Africa and giving them a platform for global growth. The partnership with Warner Music Group is unique in the sense that our clients get the best of both worlds – curated and bespoke services by a highly experienced team across Africa and a dedicated global team to further push their music and their brands,” Audu Maikori, Group CEO has said.
“Our music is truly global and it has long been our vision to create an ecosystem through which the boundless talent in our region can be experienced across the globe – this ground breaking partnership with WMG provides both the access, and capacity to achieve this objective. We are enthusiastic about the opportunities this partnership presents,” Paul Okeugo, Group COO and president of Chocolate City, added.
The partnership follows WMG’s recently announced deal that will see the multinational entertainment and record label conglomerate distribute music through local streaming service Boomplay.
Source: Yaw Sarpong | PlugTimes.com
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