Netizens Expose YG’s Media-Play History

Pann: YG Entertainment’s media-play history

(Official links are provided.)

(1) Media Playing By Using Other Acts’ Name
(2) Using Seo Taiji’s Image
(3) Ignoring the Other Groups’ Success and using the the terms that were used for them + “Our artistsare not flower boys. They are talented” media play
(4) “Overseas Paparazzi” media play
(5) Overhype
(6) Defamation of BTS
(7) “YG artists write and produce their own songs” Media Play
(8) “BIGBANG is the best selling group in history” Media play
(9) Plagiarism

(10) “No Plastic Surgery”+”Fashion” Media Play
(11) Sajaegi
(12) Fake SNS Accounts
(13) Concert Audience Manipulations (This is the most important part. If you don’t have time, start reading from this part. The biggest manipulation is here + includes Japanese netizens’ reactions)

(1) Media Playing By Using Other Acts’ Name

✘Se7en – Rain•BoA✘

•Yang Hyung Suk,”Se7en is comparable to Rain in the US market and BoA in the Japanese market.” (17.04.2006)

•OSEN: Rain and Se7en-> Reasons for Being Rivals
“Rain, who drew attention with his monolids, tall height, muscular body and dance moves, also popularized sunglasses with his second album .”
“Unlike his sophisticated look, Se7en has been gathering attention for his dance skills and unseen singing ability.” (14.11.2006)

• Yang Hyun Suk, “Although it will be difficult to compete with TVXQ, Bigbang is the first teenager group debuted by YG and they are talented. Bigbang has reached 2 million views with documentary videos and been competing with TVXQ for the 1st and 2nd place in the most searched keywords.” (22.08.2006)

•”He (Yang Hyun Suk) made a strong statement that Bigbang will surpass other groups including TVXQ.” (03.03.2009)

•”Bigbang is still close to zero in overseas recognition, but they are at least close to TVXQ’s popularity in Korea.” (14.04.2009)

•[OSEN journalist Son Namwon] “Hallyu Star Bigbang is writing a history in Japan. Now that TVXQ has virtually disbanded, the group representing Korean idols in Japan is Bigbang.” (30.05.2010)

•[OSEN journalist Son Namwon] “Hallyu Star Bigbang is making history in Japan… Bigbang fills the gap of TVXQ.”(03.06.2010)

•[OSEN journalist Son Namwon] “Bigbang has become the strongest idol group since TVXQ’s disbandment.” (21.11.2010)

•”BIGBANG is the most successful Kpop group ever in Japan after TVXQ.” (18.03.2016)

✘2NE1 – Girls’ Generation✘

11.02.2014: SM, “Girls’ Generation to comeback on February 19.”
13.02.2014: YG, “2NE1 to comeback on February 24.”

13.02.2014: YG “Girls’ Generation and 2NE1 Comeback at the same time… A girl group war”
(YG then removed the tweet and the article from its official site YG-life)

14.02.2014: SM to postpone Girls’ Generation comeback due to MV corruption (the album to be released on 24th, the same day as 2NE1’s)

19.02.2014: YG to postpone 2NE1’s comeback 3 days later (27th) to match CL’s birthday (However, CL’s birthday is on 26th)


• Blackpink “BTS, get out the way!” Simultaneous entry on the Billboard Main Chart (29.06.2018)

•”BTS and BLACKPINK have different methods to approach American Billboard. BTS usually uses SNS to interact with their fans. Other than the usual artists, BTS has interacted with their fans a lot. Their music also aimed to the sympathy of the same generation. They have a very stable connection to the fans and that’s how the fandom grows stronger day by day. It can be said that their main basis is SNS.
YG Entertainment don’t promote BLACKPINK much in order to focus on improving the quality of their music. They want the fandom to be just a small factor in their success, the main aim is making their music products widely welcomed by the public.” (04.07.2018)

•YG Entertainment “BLACKPINK have the most potential, even more than BTS…”
Content: BLACKPINK surpassed BTS in the number of YouTube subscribers and views. (27.08.2018)

•YG Entertainment’s report: BLACKPINK and BTS are currently the two biggest K-Pop acts on the global music scene. BLACKPINK’s YouTube channel was viewed 370 million times in November, beating out BTS (BigHit Entertainment and Bangtan TV), which had 210 million views during the month. ” (06.12.2018)

•BLACKPINK’s Spotify profile mentions BTS
“…Produced and written with Teddy Park, Future Bounce and Bekuh Boom, Square One introduced a “k-trap” style that sounded like 2NE1 blended with BTS.”

YG have edited BlackPink’s bio and it now doesn’t mention BTS.

✘ G-Dragon – Dakota Fanning ✘

• YG, “Dakota Fanning did contact us… but we will meet next time due to schedules”
YG Entertainment stated, “It is true that actress Dakota Fanning has contacted our agency, but due to difficult scheduling, we decided that the actual meeting between Dakota and G-Dragon will take place in the near future. Dakota Fanning admitted that she is a big fan of G-Dragon. G-Dragon himself also is a fan of Dakota Fanning.” (05.01.2013)

-> Dakota Fanning’s agency stated, “Dakota never called G-Dragon and they never promised to meet in Korea. ” as well as, “Dakota’s side never called G-Dragon’s side. It is not true that they were in contact to meet up” (05.01.2013)

“It’s not true that Dakota Fanning is a fan of G-Dragon.” (05.01.2013)

PS: You probably heard of some western celebrities mentioning Bigbang and G-Dragon in the past. It’s because whenever those celebrities had a program in Korea, YG urgently contacted them for promotions, collaborations, photoshoot or about “fashion”. After meeting with them, Korean interviewers that werepaid by YG kept mentioning Bigbang in the interviews and asked those celebrities about the Korean celebrities they liked. They naturally replied “Bigbang” or “G-Dragon.” This is the difference between them and BTS.


• OSEN: There is a message for CL from Rihanna, “CL is the flyest woman I know.” (03.12.2016)

->Rihanna’s original message: “CL, I’m so excited about my collaboration with the Godfather of shoes Mr Manolo Blahnik. I wanted to gift them to the flyest women I know.”

Actually Rihanna gave out shoes as a promotion for her new brand launch. CL is a fashion celebrity in Korea so she got a pair too. Rihanna gets free promotion out of celebrities posting it on Instagram and wearing it around and stuff. OSEN didn’t publish Rihanna’s letter. They just wrote ‘Rihanna says CL is the flyest woman she knows.” They wrote ‘woman’ instead of women. This made them look like they are very close.

(2) Using Seo Taiji’s Image

•”Bigbang is a hiphop group created by Seo Taiji’s member Yang Hyun Suk.” (13.07.2006)

•Yang Hyun Suk, “Rather than being greedy for money, I will make good music so that I won’t betray the faith you’ve given me since Seo Taiji & Boys.” (20.08.2006)

•”Bigbang to challenge with Seo Taiji’s song once again.” (16.02.2007)

•For the first time, the legendary singer Seo Taiji allowed his songs to be used for another song. Yang Hyun Suk went and asked him personally if BIGBANG could use Seo Taiji’s song for their upcoming mini-album. Seo Taiji gave Bigbang permission to sample his song thanks to his relationship with Yang Hyun Suk. (13.11.2007)

(3) Ignoring the Other Groups’ Success and using the the terms that were used for them + “They are not flower boys. They are talented” media play

•Yang Hyun Suk, “Bigbang is not a typical idol group. They were formed to get rid of the existing image of idol groups. So, BIGBANG is not made of pretty looking members and they won’t pursue popularity and money.” (11.09.2006)

->TVXQ had already erased the “untalented image” of the idol groups with their strong vocals, dance and performance abilities but since Yang Hyun Suk didn’t have all members both talented and handsome, he wanted to make it look like good looking idols are talentless.

• Yang Hyun Suk, “After Seo Taiji&Boys, there was no group that could attract general public’s attention. To get more love from the public, I believed that I should make music not only for teenagers but also in 20s and 30s.” (11.09.2006)

->TVXQ were always considered as the #1 group attracting public’s attention.

•Yang Hyun Suk, “Although the domestic market has been stagnant for some years, I think Korean singers should put a lot of effort into overseas market. YG plans to be the pioneer in overseas market.” (11.09.2006)
->Rain, BoA and TVXQ had been doing very well in overseas but YG acted as if his singers were going to pave the way in overseas market.

•Bigbang, “Yang Hyun Suk-nim wanted to create a group of talented members, not a group of handsome members.” (07.11.2006)

->This demagogy…

•Yang Hyun Suk, “When Bigbang debuted, we used the term ‘idol’ for them but they are different from the existing groups. Bigbang is not an idol group.” According to Yang Hyun Suk, Bigbang is not a ‘flower boy group’ that attracts teenage fans. All the members in group sings, raps, composes and produces. They are musicians. (23.11.2007)

->Bigbang debuted as an idol group and still is an idol group. Not every member of them sings, raps, composes and produces as he claims. Especially not in 2007. You will read about it after a few entries.

•Yang Hyun Suk, “I will change the concept of ‘idol group’ image with Bigbang. They will resonate with the public as much as Seo Taiji and Boys.” (2006.11.17)

->YG is again using the terms that were being used for TVXQ. TVXQ had been continously praised by experts, music critics, entertainment industry leaders and legendary singers for changing the concept of idol group image with their talents and approaching the public.

•Yang Hyun Suk, “The public wanted this group (BIGBANG). After H.O.T, Sechs Kies, Fin K.L., S.E.S etc, only similiar idols came out and there was no fresh group outstanding with their singing ability.” (01.04.2010)

->This is the most embarassing part. He was obviously jealous of TVXQ since he wasn’t able to debut a group whose all members are great at singing, dance, performance and are handsome. However when JYJ left TVXQ and SM, YG tried to sign with them and kept praising them. He even claimed to be Junsu’s fan.

•Yang Hyun Suk, “I actually wanted to create a pretty girl group like Girls’ Generation. It’s not an area where I’m an expert in but I wanted to create a group of pretty girls who could sing well. I don’t know if it’s because of a tendency I have, but I focus more on talent over looks. Even if someone is so beautiful, if they don’t have the talent, it won’t work.” (20.08.2013)

->Again he’s trying to imply that Girls’ Generation is all about looks and he can’t debut such group. By the way what’s Dara’s talent? Most of visuals in YG have no talent.

(4) “Overseas Paparazzi” media play

(2012) Dispatch

•Bigbang went to New York to film their MV Blue. YG released these articles:

-> “Bigbang is known to have recently returned from filming a music video in New York, and despite the filming being conducted in a thorough complement, even local bodyguards were surprised to see foreign paparazzi there throughout the filming from the entire time from entering the airport in New York.

->”In foreign countries, there is no way to legally restrain paparazzi, so news of the Bigbang music video shoot became known through foreign Internet sites, confirming that Bigbang’s upcoming album is of great interest overseas as well.”

Ahead of the Bigbang’s comeback, YG Entertainment distributed a press release containing the above. The story is that Bigbang are so popular in the US that they get attention from local paparazzi in New York. Later, local entertainment media rushed to report it with titles such as “US paparazzi follows Bigbang to the music video shooting place” and “Proving Global Popularity.”
However, Dispatch revealed the truth by contacting US paparazzis, including the well known paparazzi W. Dispatch got to know that the paparazzies kept filming Bigbang from the airport to the shooting place in New York were Korean magazines paid by YG Entertainment.
Also W magazine stated, “There is no local paparazzi who recognizes Kpop. If YG Entertainment claims they were followed by U.S. paparazzi, this case would be fake. YG may ask a local connected agency for paparazzi for publicity purposes, but there is no chance that it will go and take pictures of itself. ”

• In June 2011, an article titled “YG를 영국으로(Bring YG to the UK)” spread on SNS. A flash mob event was going to be held in London, UK and the people were going to request YG singers to perform in London.
It was announced immediately on the news of various domestic media on the 27th. At the time, YG said, “I didn’t know that British fans were gathering and holding a flash mob event. Europe concerts are impossible right now. However, I am thankful for the voluntary request of British fans.”
Exactly 12 days later, July 9, YG left for London with some domestic journalists. He took the reporters to the UK on the condition that YG would pay all the costs of staying in the UK. YG, who did not know anything, collected the passports of journalists in just 12 days, issued flight tickets, made reservations for local accommodation, and even proceeded to cover in London.

One day later, in response to YG’s expectation, Korean journalists reported that more than 300 British people participated in the London Flash Mob event and that London’s response was hot. However, some domestic media have expressed concern about exaggerated media reports that the number of domestic media representatives was higher than the number of flash mob participants.
These are the participants. The ones around them are just curious people trying to figure out what’s going on and watching them dancing.

(5) Overhype

•Yang Hyun Suk, “When Seo Taiji and Boys announced their retirement in 1996, I asked Seo Taiji, ‘Do you think another group such as Seo Taiji and Boys will emerge in future?’ Then I found myself asking the same question when watching Bigbang, ‘Will another group such as Bigbang come out in future? Because there hasn’t been any group like Bigbang in the past decade.” (27.01.2014)

•Yang Hyun Suk, “2NE1 is the kind of girl group you can’t find anywhere else in the world. They have many hit songs and their songs are sung all over the world.” (31.05.2016)

(6) Defamation of BTS

•Bernard Faucon, a french photographer, released a statement clarifying his claims of BTS being inspired by his work.”I received a report from my fellow duo author Pierre and Jill, who collaborated with Big Bang in the past year, to find out about the alleged copyright infringement of BTS.”

Yoon Sang Geun is the journalist who always write articles to hype YG acts and bash other groups. He kept writing about BTS’ so called plagiarism issues and asked BTS about plagiarism in their press conference.

•After watching BTS’ stage at Gaon Chart Music Awards, some of BIGBANG fans claimed that BTS copied T.O.P’s ‘No Signal’ performance. YG’s live performance producer uploaded a photo of BTS’ stage and wrote, “Hmmm… our hard work.” .TOP’s sister liked the post, as did Taeyang’s brother and added fuel to the fire. (2017)Source:

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