Absa Group (Barclays Bank) has named Ghanaian rapper M.anifest as its brand Ambassador.
This forms part of the financial services institution’s rebranding process.
The Marketing and Corporate Relations Director at Barclays Bank Ghana Ms Nana Essilfuah Boison, noted the rapper’s strive for excellence was key, prior to his appointment.
“As a forward-looking bank deeply rooted in Africa with global connectivity and a passion for excellence, we are excited to be associated with M.anifest, who exhibits and exudes similar characteristics and passion,” she said.
“As we become Absa, we are not only building on our 100-year heritage in Ghana, we are also one of Africa’s top three largest banks, backed by a large capital base and strong balance sheet with a commitment to connect people’s dreams with financial opportunities,” she added.
The rapper reaffirmed the pride in his brand association with Absa.
He stated that “It’s an absolute thrill to be brand ambassador for Absa, a forward-looking bank with a global scale. My career has led me on a path of upholding global standards of excellence whiles maintaining local relevance. I believe Absa represents this on a higher scale in banking, thus the synergy is seamless.”
He added that “I’m looking forward to this new chapter in which together we bring more value and unique solutions to individual Ghanaians and Ghanaian businesses.”