Vlisco partnered with Namandla Communications to organise a social media campaign to join the world celebrate mothers.
The campaign dubbed “Thank You Mum” was designed to create a community celebration of mothers who have risen above their difficult circumstances to ensure their families, especially their children get the best of love, care and guidance.
Elizabeth Yaa Asantewaa and her daughter, Liliana Owusu-Akyem emerged winners of the campaign.
According to a statement released by Vlisco, the organisation “has always and will always believe in the African Woman. We always seek to empower and embolden the African woman to live her dreams no matter the odds”.
Find the full statement below
Vlisco partners Namandla Communications to celebrate Mothers!
Accra, Ghana 13th May, 2018: Vlisco celebrates all mothers for their SWEAT, TEARS, SACRIFICES, RESILIENCE & HARD WORK.
Vlisco has always and will always believe in the African Woman. We always seek to empower and embolden the African woman to live her dreams no matter the odds.
It is against this background that Vlisco in partnership with Namandla Communications organized a social media Campaign dubbed “Thank You Mum” designed to create a community celebration of Mothers, who clearly rose above their dire circumstances to ensure that their families especially, their children get the best of Love, Care, and Guidance in life. Elizatbeth Yaa Asantewaa and her daughter, Lilliana Owusu-Akyem emerged as winners of the campaign.
Join us to say a big “Ayekoo” to Mama Elizabeth for the good work she did or continues to do in raising Lilliana and her sister to become useful members of society. To Lilliana, we say well done for emerging the winner.
To add more flavour and impetus to the day, Vlisco has also partnered a young and amazing fashion designer, Rysen to unveil a new and exciting seasonal collection.
This collaboration follows similar partnerships with other renowned designers over the last two years.
This collection labeled “Rysen for Vlisco Capsule Collection” is a good expression of the season which emphasizes on Celebrating women and Mothers.
“As a brand, we believe in originality & innovation that is why we collaborated with Rysen by Maryse Koutouan. “We are very happy with her works, her level of creativity and uniqueness. These styles will surely add some distinctiveness to the wardrobe of any Connoisseur of Style”, said Stephen Badu, Marketing Director for Vlisco Ghana.
You can choose from the exclusive styles featuring Rysen` signature and works. The outfits will be on display at the Vlisco store from 13th May 2018 to 30th July 2018.
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