Editorials

Ghana’s Best Entertainment Exports Revealed

AzontoAs a showbiz blogger and critic who has been in the industry for almost a decade now, I opted to make a solo deliberation on which of Ghana’s entertainment sector(s) has been the best export for at least 3 years now.

Limiting myself to what I presume to be the best five (5), I noted that our music, movies, fashion, dance [specifically the azonto dance] and last but not least, our hard-working bloggers have all done their best to export our entertainment to other countries on the African continent and world at large.

This analysis follows personal research and consultations with colleague Afro-showbiz pundits in 21 countries across Africa, North America, Europe, Asia and Australia.

Below is the list of Ghana’s best entertainment export from bottom to the top;

5. Fashion

4. Movie

3. Bloggers or press

2. Music

1. Dance [azonto dance]

For some years now, fashion lines [being it weaves, clothes, jewelries and accessories] in the country has contributed to this assertion. The likes of Ozwald Boateng Suits & Tailoring Clothing, B’ExotiQ, Nineteen57, J. Melo, Elike Clothing, multi-national fashion line, Woodin and quite recently the Sark Collections etc. are among the few names in the fashion industry that are making strides beyond Ghana. This has been so, thanks to the somewhat competitive market evolving from this sector.

Ghanaian movies [whether in local or foreign language] have of course contributed its quota to the exportation of entertainment to the outside world. The unique prowess of John Dumelo, Prince David Osei, Kofi Adjorlolo, Yvonne Nelson, Majid Michel, Jackie Appiah, Kwadwo Nkansah and others can never be overlooked. Some of these entertainers have enjoyed big markets in Africa, Europe and of course Hollywood.

Without doubt, omitting showbiz bloggers or press in this analysis would have been a blunder of the highest degree. You and I would admit the showbiz press is the engine of success in this industry of ours. Marketing Ghanaian brands – being it dance, music, fashion, or movies to the world has never been easy and the press has thus been the first point of contact. It is of no surprise that the indelible ink of celebrity blogger Ameyaw Debrah, Peggy Ama Donkor and others have been honoured for their contributions to the success story.

Ghanaian music has over the last couple of years been the best option for most lovers of Afro-pop [following the exportation of highlife], especially in Europe, North America and across Africa thanks to the azonto dance that could accompany almost every song of the genre. To me, it wasn’t a jaw-dropper when in May, 2012, Atumpan’s song “The Thing” got Manchester United’s defender, Rio Ferdinand to twitter to acknowledge that the “Song of the day so far: The Thing by Atumpan…. #AfroBeats.” The likes of DJ Neptizzle, DJ Black, R2bees, Sarkodie and Fuse ODG ought to be commended.

Truth be told, the best showbiz export for Ghana has been the unsung sector of Ghana’s entertainment industry thus, dance and for that matter the azonto dance. Dancers have over the years played their strident roles in ensuring that our musicians give the best of performances through engaging choreographed dance moves. Undoubtedly, the azonto dance has been the champion of Ghanaian entertainment exports – a dance from Ghana that has made its way to the BBC, 2010 FIFA World Cup, BET’s 106&Park, Big Brother Africa Stargame, among US soldiers in Afghanistan, just to mention a few is comparable to none.

Dance has become an integral part of music and other arts which has made some of our musicians including but not limited to Kaakie and D-Black been lambasted for poor stage craft. Kudos to Ghana’s professional and spontaneous dance crew Flash Mob Ghana for leading the way in upholding the success of dance and dancers in the country;  hoping your maiden World Azonto Festival would be astounding as you prepare to tour the world. Your live and music video performances with D-Black, Akoo Nana, 4×4 and Dr. Cryme have always been outstanding.

What is your take on this one? Let your views be heard…its all for the success of the industry.

Source: Yaw Sarpon | GlitzGhana

 

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