The company had signed R2bees as its brand ambassador for a reported amount of $300,000 including some freebies. Last Friday at the group’s ‘Refuse To Be Broke -Da Revolution II’ second album launching, rLG announced its plans to make R2bees Ghana’s biggest export to international or world music scene.
Archibald Annan, Chief Commercial Officer of rLG, who represented the rLG brand at the launching ceremony, told journalists that his outfit was committed to taking partnership deals between artistes and corporate bodies to the next level.
According to him, as rLG broke new frontiers globally, it would take the ‘Refuse To Be Broke’ brand along. “Our interest in ‘Refuse To Be Broke’ and our partnership is not just about what happens with brands and ambassadors in Ghana. We are extremely interested in creating value in ‘Refuse To Be Broke’ brand.
In the soonest time, I think you will begin to see the good things about R2bees not just in Ghana but outside. Our plan was, as we grow our brand across the globe, we will also be able to grow the ‘Refuse To Be Broke’ brand. For this is the beginning,” he added.
The launching ceremony was held at the Silver Lounge at the Accra Mall. The group’s 19-track album features hits such as ‘Ajeii’, ‘Life (Walaahi)’, ‘Odo’ and ‘Bayla Trap’.
It also featured works with top acts from Ghana and the globe including ‘Slow Down’ and ‘Dance’ featuring WizKid, ‘Sunudoo’ featuring Sherifa Gunu, ‘Solo’ featuring Davido, ‘Believe Me’ with Tiinchy Stryder and ‘Party’ featuring Voicemail from Jamaica. The album bears the signature of producer KillBeats who produced or co-produced all the tracks on it.
The group also announced its upcoming nationwide tour and international tours across Africa, UK and USA.
The launching ceremony was emceed by Coaches and attended by celebrated stars as Sarkodie, 4×4, Efya, Sandra Ankobiah, and DJ Mensah.
Group member Paedae, reacting to questions from the media, was hopeful the album would do very well. However, he wasn’t sure of sales target because “Africa doesn’t have a proper monitoring system”.
Source: Francis Addo
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