AMASA Awards 2018 Winners

The AMASA Awards 2018 winners have been announced at an august ceremony at Hilton Sandton, Johannesburg, South Africa.

A list of agencies in the country’s advertising industry were awarded. They include but not limited to The Playmakers Group, The MediaShop, Ogilvy, and, Mediamark.

Check the full list of winners at the 5th AMASA Awards out!

Agency of the Year 2018
The Playmakers Group

Roger Garlink Award
The Playmakers Group

Gold Award for the Best Integrated: B2B Campaign
Demographica - Nedbank Seat at the Table Campaign

Gold Award for the Best Integrated: Media Campaign
Retroviral, JCDecaux & Afrokaans M-Net Survivor Billboard

Gold Award for Best Integrated: Retail Campaign
The MediaShop - Nandos #RightMyName

Gold Award for Best Integrated: FMCG
Ogilvy - Carling Black Label (No Excuses)

Gold Award for Students Ignition Award
The Departments of Strategic Communication & Graphic Design, University of Johannesburg – Lion Matches

Gold Award for Best Integrated: Financial Services Campaign
Vizeum & King James / NMP Sanlam - 2 Minute Shower Song

Gold Award for Best Tactical Use of Media
The MediaShop - Cell C Skip to the Best Bits and Red Star Soweto Gold Launch

Gold Awards for Best Trade Marketing Campaign
Mediamark - Black Friday

Gold Award for Best Pro Bono/Cause Related Campaign
AdReach Heartlines - Beyond the River

Gold Award for Best Use of a Small Budget
MediaCom & Arc Interactive - Royco Let’s Eat with Siphokazi

Gold Award to Best Contribution by a Media Owner
Tiso Black Star Group - Nando’s #Rightmyname

Gold Award for Best Use of Technology
AdColony - South Africa & Red Star Heineken South Africa (UEFA Champions League)

Gold Award for Best Sponsorship
The Playmakers - Coke Score Challenge

Gold Award for Best Use of Technology
AdColony South Africa & Red Star Heineken South Africa

Gold Awards for Best Experiential / Event
Ogilvy - Carling Black Label (#NoExcuse campaign)

Gold Award for the Best Branded Campaign
Ogilvy - Huggies The World’s First Baby Marathon!

Highly Commended Awards for Best Integrated: Financial Services Campaign
OMD - Standard Bank Joy of Jazz

Highly Commended Awards for Best Integrated: Other consumer Goods Campaign
Levergy - New Balance #BeProteas

Highly Commended Awards for Best Integrated: FMCG
Dentsu Aegis Network, Loxyion Conexyion & Greater Than - Russian Bear Vodka

Highly Commended Students Ignition Award
The Departments of Strategic Communication & Graphic Design, University of Johannesburg – Ama Kip Kip

Highly Commended Award for Best Tactical Use of Media
MediaCom & Arc Interactive - Royco Let’s Eat with Siphokazi

Highly Recommended Award for Best Pro Bono/Cause Related Campaign
AdReach - Heartlines Beyond the River

Highly Commended Award for Best Contribution by a Media Owner
Mediamark - Foshini Sebenza Girl

Highly Commended Award for Best Sponsorship
Levergy - New Balance #BeProteas

Highly Commended Award for Best Use of Mobile Campaign
The Media Image - A Havaianas Summer

Highly Commended Award for Best Social Media Campaigns
Levergy - New Balance #BeProteas & Brand Truth - FNB Budget Speech

Highly Commended Award for Best Experiential / Event
The Playmakers - Captivate Brand Activations (Jaguar Land Rover Two Icons)

Highly Commended Best Use of Mobile campaign
The Media Image - A Havaianas Summer

Highly Commended Best Social Media Campaigns
Levergy - New Balance #BeProteas & Brand Truth FNB Budget Speech

Source: Yaw Sarpong | PlugTimes.com